Festival 2010 a Record Breaker

Submitted by Sophie Cringle on Tue, 2010-11-23 17:29
in

2010 was the second year of the new-format fortnight long extravaganza of archaeology and heritage related events and it did not disappoint!

760 events were held across the UK – 110 more events than in 2009. The growth of this UK-wide event is 127% over the last 4 years and the total number of people taking part in the Festival now exceeds 190,000*.

The Festival 2010 was well received by the media and by tourism providers, ensuring coverage of the event continued to maintain and build on the levels reached in previous years. Media coverage included mentions, amongst others, in:

  • Saturday Telegraph (Weekend section), The Guardian, The Independent, The Times, Saturday Express (magazine)
  • Consumer magazine coverage in Country and Border Life, History Today, History Scotland, BBC History, BBC Focus, The Searcher, Primary Times, Green Kids magazine, Heritage Today,
  • Newsletter coverage in Fortified England, Open University
  • BBC Radio 4 Today programme
  • BBC Local Radio including: Bristol, Somerset, Sheffield, Cambridge, Berkshire

Online coverage of the Festival continued the CBA’s drive to reach new audiences, reflecting the UK public’s increasing reliance on online resources for information – the use of social media networking was used for the first time as a way of engaging with our audience.

Feedback from Festival event organisers helped with analysis of the event, so ensuring that the CBA can continue to run the event to as high a standard in future years and so help continue to grow the event and reach as many people as possible.

*Figures estimated, based upon survey responses from event organisers